Ever wonder how many of your listeners stay tuned during the commercial breaks? Turns out - almost all of them. A new study released today has all the details.
http://www.rbr.com/radio/study-93-of-listeners-stay-tuned-in-during-spot-breaks.html
Make copies for all your clients. 
Geoff Bate
Imagine Words & Music Inc.
Thanks for your on-the money observations about the endless battle between sales and programming Joel. As salespeople we can clearly see that our incomes rely entirely on the trust of our advertisers. Programmers rarely even talk to clients, and are therefore observing that relationship from a distance. I recommend more meetings that include both sides - to share ideas, challenges, successes and failures. Radio is fighting enough battles without fighting an internal one as well.
You go Joel!!!! I've got your back man!!
