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Suggested Ad Spend as a Percentage of Sales

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  • July 21, 2009 3:32 PM PDT

    We used to use a chart (perhaps from RAB) which listed different business categories along with a "suggested" percentage of net or gross sales to allocate to advertising. Does anyone have a report like this to share?

  • July 22, 2009 9:24 AM PDT

    This is still on the RAB site. Go to "For Radio Stations", then "Radio" , then "Tools for Sales People", then "Ad to Sales Ratios".

  • July 22, 2009 9:48 AM PDT

    I haven't seen it lately, but here is an old one from 2006.

  • July 22, 2009 10:08 AM PDT

    Here is the latest copy (2008) that I have been able to find.

  • July 22, 2009 12:01 PM PDT

    Thanks Jane!

  • July 22, 2009 12:01 PM PDT

    Thanks for sharing!

  • July 22, 2009 12:01 PM PDT

    Thanks for sharing!