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Suggested Ad Spend as a Percentage of Sales

  • Jeff Asmussen
    • 13 posts
    July 21, 2009 3:32 PM PDT
    We used to use a chart (perhaps from RAB) which listed different business categories along with a "suggested" percentage of net or gross sales to allocate to advertising. Does anyone have a report like this to share?
  • Jane E Tune
    • 3 posts
    July 22, 2009 9:24 AM PDT
    This is still on the RAB site. Go to "For Radio Stations", then "Radio" , then "Tools for Sales People", then "Ad to Sales Ratios".
  • Michael T.
    • 19 posts
    July 22, 2009 9:48 AM PDT
    I haven't seen it lately, but here is an old one from 2006.
  • Tiarnan "Terry" Coval
    • 6 posts
    July 22, 2009 10:08 AM PDT
    Here is the latest copy (2008) that I have been able to find.
  • Jeff Asmussen
    • 13 posts
    July 22, 2009 12:01 PM PDT
    Thanks Jane!
  • Jeff Asmussen
    • 13 posts
    July 22, 2009 12:01 PM PDT
    Thanks for sharing!
  • Jeff Asmussen
    • 13 posts
    July 22, 2009 12:01 PM PDT
    Thanks for sharing!