On Friday, January 14th I had the pleasure of visiting by phone with Holland Cooke, who is well-known to many of our members as a talk radio strategist and consultant with McVay Media.
In our conversation Holland had some great insights and revenue-generating ideas, based on his work with radio stations across the country, to share with the members of Radio Sales Café.
The first audio segment runs about 11 minutes; the second, just over 8 minutes. Highlights include:
Why Radio + the Internet is the most powerful combination in advertising today.
Radio's incumbency is its greatest asset in today's marketplace.
Leveraging your radio station's brand and audience to drive business.
Killer concepts for getting lawyers out of Yellow Pages and onto your station.
How adding an inexpensive video camera to your toolkit can add significantly to your billing.
Giving out "samples" of your advertisers' work to brings them business.
Communicating more effectively in commercials.
Using spec spots.
Leveraging our clients' websites.
Leveraging our listeners' weekend activities.
Some freebies from HC.
Click on the links below to hear or download the audio (MP3):
