PAUL WEYLAND IS THE MOST AWSOME MAN EVER IN RADIO. IF YOU IMPLEMENT WHAT HE EACHES YOU WILL BE A SUCCESS IN RADIO SALES...
WWW.PAULWEYLAND.COM
For your enjoyment, here's a list of several Paul Weyland articles that have been featured on Radio Sales Cafe; they are excellent!
How to Raise the Bar on Local Client Budgets
Magic Numbers for Local Broadcast Sales
Where Advertising Budgets Really Come from
How to Help "Special Occasion" Clients
Taking HVAC Contractors from Cool to Hot for Your Station
Back to the Future? How to Bring Rates Back Up
Are Your Clients Advertising Their Good Deeds?
Getting Appointments with Decision Makers
