In reading the responses to Rod’s question about the time to write copy - I confess I’m a little stunned.
You’ve worked how long to get this client on the air? You’ve gone over the CNA, met with them a few times, maybe sent notes and articles and other clients there way; and the instrument of influence they now choose to grow their business, an ad on your station, only gets a few minutes to craft?
You’ve invested so much time getting the client’s signature on this first contract, why not spend a little more to get the renewal. That process starts with getting results, and results start with the copy. Don’t feel like you have the time? Call Jeffery Hedquist, call us, call any trained and professional radio commercial copywriter that will take the time required to get your client copy that works, and get you on the path to an easy renewal, a wondrous growing partnership, and more time building even more relationships.
Neil Holmes is President of Voice Creative, a collaboration of award-winning copywriters, voice actors and audio engineers that create commercials that get results for local radio and their clients. Reach him through the website www.VoiceCreative.com.
