Seth Resler: How to Use Social Proof to Attract Radio Advertisers

    • 1373 posts
    November 2, 2023 5:39 PM PDT

    In this blog post, Seth Resler of Jacobs Media Strategies writes, "Social proof is a phenomenon that plays a big role in our decision-making processes. In simple terms, social proof is the idea that we tend to follow the actions of others when we're unsure of what to do. It's the reason why we often check out online reviews before buying a product.... When it comes to marketing, social proof can be a powerful tool for radio stations."

    He then goes on to discuss seven ways that radio stations can harness the power of social proof on the "Advertise with Us" page of their websites, in order to attract new clients.

    Read the whole article here: How to Use Social Proof to Attract Radio Advertisers (

    We'd love to see your station's "Advertise with Us" page - feel free to link to it below. Thank you!

    This post was edited by Rebecca Hunt at November 2, 2023 5:41 PM PDT