As you may well have heard, the Radio Advertising Bureau recently started offering personal memberships.
The annual price of a personal membership, $210, amounts to just $4.04 a week!
About the price of a 20-ounce Espresso drink. Or a Happy Meal.
Given the wealth of information the RAB provides, the abundance of resources to make your selling job easier, more productive, and more likely to generate results for your advertisers, it ought to be a no-brainer to sign up.
Personally, I was thrilled to be able to secure a membership for myself. I intend to report back periodically to the members of Radio Sales Café on some of the specific resources I've used to help a client, and I hope you'll do likewise.
Eric Rhodes, publisher of RadioINK, wrote a thought-provoking piece in which he expressed his concern for the future of RAB, which is likely facing cutbacks in the support it typically has enjoyed from the largest broadcast groups. They recently (and, undoubtedly painfully) announced layoffs, that included veterans George Hyde and Mike Mahone.
Whatever the reality of their present circumstances, of this much I'm certain: every membership matters to RAB.
Please consider supporting them with yours.
Thank you!
