Inquiry from Andrew Lohmann:
Looking for help with impression based sales packaging. Would anyone be willing to share a presentation deck that includes radio and digital using an impression based sales approach? I am just looking for some help with a model on how to best present this information. We have developed some new radio + digital packages where the total impressions is the hook - just trying to get my arms around how to best tell that story to a client. Can you help? Thanks much!