January 27, 2010 11:38 AM PST
Radio scores again on the marketing and media landscape.
"Radio listeners who hear ads while they’re online at the same time are 52% more likely to include that brand name in their internet browsing, according to research by the Radio Advertising Bureau. It also claimed that 58% of all browsing attributed
to being stimulated by radio takes place within 24 hours of exposure."
Read the full story HERE.
-Rod
Radio scores again on the marketing and media landscape.
"Radio listeners who hear ads while they’re online at the same time are 52% more likely to include that brand name in their internet browsing, according to research by the Radio Advertising Bureau. It also claimed that 58% of all browsing attributed
to being stimulated by radio takes place within 24 hours of exposure."
Read the full story HERE.
-Rod
