Radio Sales Café

Blaine Parker rocks! Just finished listening to a 90-minute teleseminar, facilitated by Dan O'Day and featuring RSC member Blaine Parker. Blaine was formerly the Production Director for Salem Communications' Los Angeles stations, KKLA and KRLA, where he worked closely with advertising sales reps to help their clients succeed. During his tenure with Salem, Blaine's work earned him not one, but two Radio-Mercury Awards. He's since moved on and is now running his own shop, Slow Burn Marketing. Blaine understands the power and potential of radio advertising as well as anybody I've known, heard, or read in my 37 years in the business, and is remarkably articulate and engaging when he explains how to make radio advertising work. His use of the military metaphor of a "Strike Force" (as opposed to an occupying army) refers to a radio advertising blitz designed to accomplish a specific short-term objective. It's his way of demonstrating the power of radio to the advertiser who insists on "testing" a station before committing to a long-term branding campaign. We've all faced this situation, perhaps not always successfully. Blaine provides a template for turning this type of "opportunity" into bankable results for the advertiser. He presents both the limitations and the potential of such a campaign, with illustrations from his own successful experience. I suspect that Dan O'Day will be marketing the recording of this teleseminar at his website. When I get the details, I'll share them here. Well worth obtaining, if you can!

Here's the link: http://strikeforcesecrets.com/