April 30, 2019 10:17 AM PDT
Hi. I wanted to share a recent interview I did with Erica Farber, President and CEO of the Radio Advertising Bureau. We had an excellent conversation about the role of vanity numbers in radio and I thought it would be helpful to add to the Sales & Marketing resources forum.
We discussed the data behind why these numbers boost the ROI for advertisers and how beneficial they are to radio stations, especially for developing repeat advertisers.
http://www.radiomatters.org/index.php/2019/04/17/radio-on-main-street-podcast-featuring-bruno-tabbi-president-of-ignition-toll-free/
Please message me if you have more questions!
Hi. I wanted to share a recent interview I did with Erica Farber, President and CEO of the Radio Advertising Bureau. We had an excellent conversation about the role of vanity numbers in radio and I thought it would be helpful to add to the Sales & Marketing resources forum.
We discussed the data behind why these numbers boost the ROI for advertisers and how beneficial they are to radio stations, especially for developing repeat advertisers.
http://www.radiomatters.org/index.php/2019/04/17/radio-on-main-street-podcast-featuring-bruno-tabbi-president-of-ignition-toll-free/
Please message me if you have more questions!
