Bob McCurdy, VP of Sales for The Beasley Media Group, posted a terrific blog at RadioINK (7-8-18) entitled Do You Have a Story to Tell?
In it, he points out:
One of the keys to successful storytelling is developing the discipline to continually be on the lookout for information that enhances the story. Great storytelling doesn’t happen by accident, so developing a system for retaining important information is critical.
He goes on to share his technique of systematically archiving relevant articles and quotes that he can quickly access when he needs to bolster a story with relevant facts. Here's a snapshot of his "book."
Here at RSC you'll find many stories, articles, quotes, testimonials, and success stories that you can compile to help you tell Radio's story in your market. Hope you're making the most of them.
