Ever wonder what Pandora is saying about AM/FM Radio?
Download Pandora's "2018 Definitive Guide to Audio" and find out.
Since they're aggressively competing against radio in some markets and likely to continue their incursion, it's not a bad idea to know what they're saying about the audio advertising landscape.
For instance:
AM/FM: INDEED, THIS VENERABLE, CENTURY-OLD MEDIUM IS FAR FROM DEAD, BUT ANY IMPARTIAL OBSERVER
CAN’T IGNORE THE TELL-TALE TRENDS OF A MEDIUM IN TRANSITION:
• Between 2007 and 2017, average daily time spent listening to radio
has fallen by 34%.
• With a median age of 52, radio has the oldest audience among the
audio platforms.
• Radio’s long-held dominance in the car is crumbling as more connected
vehicles hit the road. Other foreboding motor trends that are likely to
impact AM/FM usage include a shrinking proportion of licensed drivers,
fewer privately owned cars and the promise of autonomous vehicles.
• Many top-rated, major-market radio stations still cram as many as 10
ads into a break, a strategy that is neither beneficial to the listener nor
the advertiser.
Keep in mind: they're presenting just one side of the balance sheet. It's up to us to keep sharing stories of radio's enduring strengths. We provide a forum for that here. Hope you're making use of it.
