Have you noticed the spate of pro-Radio articles in the news recently? After years of being dismissed as outdated and irrelevant, observers are noticing that we continue to outperform competing media in terms of ROI to advertisers. Imagine that!
Here's a sampling of pro-radio articles that you may wish to print out and distribute to co-workers, clients, and prospects.
From ADVERTISING AGE 3/7/14: "What Medium Scores Biggest ROI? It May Be Radio."
From FORBES 7/28/15: "Radio: The All-But-Forgotten Medium With The Biggest Reach"
From MEDIUM.COM 8/7/15: "Almost Every American Still Listens to Radio. Here's Why."
From ALL ACCESS 7/29/15: "Pierre Bouvard: Radio Advertising Shines on Amazon Prime Day"
“Based on the Nielsen statistics, it seems there is something about listening to a voice while also driving in a car, taking a run, or sitting at work that has maintained a lasting appeal amongst Americans.”
This bit of good news for radio comes on the heels of another - Amazon's success with radio advertising in promoting their Amazon Prime Day (July 15th). In case you missed it, find the article here.
