Must-Read Blogs For Ambitious Radio Salespeople

    • 54 posts
    April 11, 2015 11:34 AM PDT

    The most successful salespeople read constantly. Books, newspapers, newsletters, online courses... and blogs. There's an enormous amount of great information available for free about business, marketing, advertising, and sales, and it's as close as your smartphone.

    Here is some required smartphone reading for anyone who works in media sales or advertising:

     4 Essential Advertising, Marketing 
    and Sales Blogs


    1. Dan O'Day Talks about Radio  -- The ostensible subject is radio, but about 50% of the time he is talking about advertising, and what he says can apply to television, Internet, and other media just as well as radio. His Commercial Smackdowns, in which he gleefully dismantles a radio ad, are both instructive and a great deal of fun.

    2. Jeffrey Gitomer's Sales Caffeine -- this isn't, technically, a blog (he has one of those, too but rarely posts). You have to subscribe by email to get it. Gitomer has written dozens of sales books, including Little Red Book of Selling: 12.5 Principles of Sales Greatness. He has been cranking out these emails since 2001. He has been known to repeat himself, which is not surprising when you think about having to write 52 of these a year for 15 years. But he eats, sleeps, lives and breathes sales, has strong opinions, and knows what the heck he's talking about.
    3. Monday Morning Memo Every Monday, Roy Williams (the Wizard of Ads, not the basketball coach) pontificates about advertising, marketing, persuasion, and anything else that he wants the world to know. Sometimes, he wants the world to know how smart he is, and that can send his column off into the weeds. But the following Monday, he'll have excellent advice on how to enter somebody's mind and convince them to do or think something. His book Secret Formulas of the Wizard of Ads: Turning Paupers into Princes and Lead into Gold  is required reading for anyone who works in advertising, or wants to.
    4. Sam Richter's Know More Blog  Richter is the author of Take the Cold Out of Cold Calling, one of my favorite books on how to research prospects online. He updates it every year or so as technology changes, and I always buy the update. His website offers a variety resources, some for free and some for money. The blog tackles a variety of topics, from sales techniques to to search for information to the value of social media.

    Which blogs do you read every week? Leave a comment below.


    This post was edited by Rod Schwartz at March 4, 2024 1:30 PM PST