October 19, 2009 11:44 AM PDT
Must reads: The 22 Immutable Laws of Marketing. The 22 Immutable Laws of Branding. Positioning the Battle for your Mind. Words that Sell.
If you want what what the winners have, the ability to write a disproportionate share of business, have your clients love you, be able to follow up with idea after idea without end, them read the books and join the club. Successful advertising, marketing and branding wisdom will flow from you. Trust me....and they are all easy reads.
October 19, 2009 10:19 PM PDT
Thank you for posting these, Brian!
