As a new Café member, I'm interested in the ways stations are using mobile strategies to generate revenue. I see a lot of discussions about digital in general, but nothing specific to mobile. I'd like to start a new thread and offer assistance to anyone considering adding mobile coupons, banners, etc. to their sales offering.
I'm sure I'm not alone, but we have not taken the plunge into mobile. We need to, but don't have qualified staff on this subject.
Jack, you're right, you are not alone. We talk with broadcasters every day who want to add mobile but aren't sure how to start. Sales training is a big piece of the puzzle.
We're currently working on a white paper called "Mobile 101 for Radio Sales Professionals." It's a compilation of tips and techniques for selling mobile alongside Radio. I'll post it to my blog on The Café soon.
What is the fee for the "Mobile 101 for Radio Sales Professionals"?
No charge. We're hoping to publish it early next week. In the meantime, please get in touch if you have questions about mobile. 678-932-8698 (Atlanta).
