Radio Sales Café

Bon Jovi had a #1 Hit Single in 1987 with Livin’ On A Prayer.  Just a few weeks ago, the song hit #26 on Billboard’s Hot 100.  How can that happen?  It’s the power of YouTube.  In the most innocent way, a viral video of Jeremy Fry at a Boston Celtics Game made in 2009 has caused the song to be a hit all over again.

Any of us with a few gray hairs can recall the popularity of Bon Jovi and its iconic anthem – Livin’ On a Prayer.  The song hit #1 in 1987 in a time that you could still buy vinyl at the local record store. The record stores are gone, yet in late November, this song hit #26 in Billboard’s Hot 100.

Here’s why…

Jeremy Fry at a Boston Celtics Game in 2009.   Bet you can’t watch it just once.

• Over 11 Million people have watched this video worldwide with 1.6 million Facebook shares. This video helped Livin' on a Prayer garner 5.1 million streams in the U.S. in late November, 2013.
• Livin’ On a Prayer was released 26 years ago.
• This video was actually done in 2009 – 4 years ago.

Here’s an article from Rolling Stone - Bon Jovi's Livin' On A Prayer Returns to Charts

What can we learn from this?

1. YouTube has incredible power.  It should be part of every business strategy.  Your business should have YouTube links to your website, Company Profile on LinkedIn and Management Profiles on LinkedIn.
2. The viral, sharing nature of the internet can cause a resurgence in posts made years later.
3. Andy Warhol had an incredible ability to see the future.  In the 60’s, he said "Everyone will be famous for fifteen minutes."
4. Livin’ On a Prayer is a great song, even 26 years later.
5. A young man can go to a basketball game with his Mom and get phone numbers from attractive women if he has moxy.

Consider that Google owns YouTube.  That means that a proactive YouTube strategy will greatly assist with your company’s search engine optimization.

Is it time for your business to consider YouTube?  Here are some great ways to use it.

 mashable.com - 9 Tips To Maximize YouTube's Marketing Potential

Here’s a comprehensive YouTube Guide for small business…

simplybusiness.co.uk - The Small Business Guide to YouTube

This marks the end of the another year for The PROSALESGUY BLOG.  Thanks to all of you who have subscribed, commented and supported my efforts.

Have a wonderful Holiday Season!  See you in 2014!

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