I teamed up with a local newspaper, cable rep and SEO/website expert. We all have the interest of the client first. When appropriate, I recommend one or all and supply contact info and they do likewise. I will close a $3,500 deal this week from one of these referrals.
Two weeks ago, we had a huge marketing seminar and brought in the SEO/website expert to address those issues. He will make a lot of money from this but we gained credibility in the prospects' eyes since we were solving their problems.
By the way, the SEO/website expert is now a very satisfied client and highly endorses our stations and websites based on his personal experience.
