Radio Sales Café

Ummm---isn't that the idea? Once they've done it you'll never get them to stop? Great--you have a monthly-annual-long term client. What's the problem?

Usually Yes I do. If they have any sort of personality, I do. I feel that with them being the voice of ABC Company, when people call for their service, product etc. the consumers feels that he/she already know the owner. It makes it feel like your doing "good old fashion" business and that they still care about their customers by taking the time to talk directly to them with a radio campaign or message.

Jim,

Thanks for sharing Bert's Surplus. I wish I could honestly say I've never heard worse, but there's a series of ads running in our market, all voiced by the owner of the business, that make Bert sound good by comparison. Hard to believe, I know.

Would love to post a copy here. Unfortunately, the chances of my being able to secure permission to do so are not good. But I'm going to try...

Ok, ok. I've had it with you people. I posted/submitted The Worst Commerical in the World voiced by Bert the Terrible Client. But many of you said you've heard worse.

Oh yeah? So, you didn't think Bert was bad enough? Well then listen to THIS - voiced by a pro - for a big client.

Got anything more awful than this?

Ouch - but the problem with the JVC is not the voice-over, it is the copy. Take out the cliches and the jargon and you've got one sell line: "As close to real as it gets" That should have been the focus, not the screen size or "180 lines".

I'll also echo Julie Hein (above) about listenability. Sometimes adding the owner can be a tune-out, and sometimes a different voice can be the break a listener needs from the same three voices doing spot after spot - sometimes having a single voice run back to back (this happens in almost every stop set here in SW Virginia at a corporate station cluster), or even three spots in a row.

Stations need different voices in the commercial breaks, and with fewer voices in the buildings using an owner or receptionist occasionally can be a win-win.