March 28, 2019 7:39 PM PDT
3-28-19
WHAT'S IN A NAME? Quick show of hands, how many of you have the title Advertising Salesperson on your business cards? Why is it that most of us prefer titles such as "account executive" or "marketing consultant?"
RadioINK publisher Deborah Parenti recently wrote
an article in which she wondered how we might make sales "sexy" for Gen Y/Z'ers: "Creative Problem Solver," perhaps?
What would you suggest?
