Happy Friday, everyone!
Here is this week’s poll question:
What books are on your summer reading list?
Looking forward to reading your replies!
Would like to pick up the basics of Radio and plan to buy a text authored by Michael C Keith. Any reading suggestions for business side of Radio are welcome. In an earlier post, Rod had mentioned some texts, will also check them out.
Cause for Concern "results-oriented cause marketing"
by Stephen M. Adler
I just had a new client give me a book that "reminded him of me" as he put it.
The book is called "The Go-GIVER".... I have only cracked it once... I'm a few pages in... and it is good! The moral of the story if "it is better to give than to receive".... and if you are a giver... people will return the favor.
The ironic thing about this is the timing. We were just talking about this on Thursday of last week... but sadly it was NOT because of a positive thing. We helped promote an event in our area... we ran several hundred ads... we even sold tickets. When we went to the event (only local media there) we noticed that we were not listed as a sponsor anywhere. I'm so used to this that it didn't phase me at all... but my wife was upset. She knows that we gave thousands of dollars to this event with no thanks!
I'm going to keep giving.... I'm just going to be more careful as to whom!! ;o)
Light stuff. Anything by Robert Parker and Archer Mayor I haven't read yet. Lee Child's "Reacher" series. And catching up on National Geographic. Unless, of course, I fall asleep in the lawn chair first.
Marketing Lessons from the Grateful Dead.
I'm looking forward to diving into "The Wizard of Ads" trilogy by Roy H. Williams. All three books are free to download and also received great reviews! Click on the link above to download for your own reading pleasure!
Off to See the Wizard,
Emaly
I read for relaxation. Thus, my books for this summer will be:
Clive Cussler's The Storm
Tom Clancy's Search and Destroy
and
Mickey Spillane's Lady, Go Die.
I put business books from audio files into my iPod and play them in the car on the way to work.
For business, The Zen of Social Media Marketing, by Shama Hyder Kabani. I've got to come up with a plan for Facebook, Twitter, etc. Our SBA / SCORE counselor really recommended this.
For fun, anything I can get my hands on from Terry Pratchett.
BTW -- Roy Willams' books are fantastic. You're all probably subscribers already, but if you don't get his Monday Morning Memo, you might want to think about it. He's an articulate genius. LISTEN to his memo and you'll get an idea of how to production should be done, too.
Great question, Rebecca. Rod, keep up the brilliant work. Thank you both for providing such a valuable resource.
Steve Worden / Radio Newark
Steve Jobs by Walter Isaacso
AWESOME BOOK!!!!!!! I was not really a big fan of the Grateful Dead before... but I read the book and realized that they were WAY ahead of their time (they kind of invented file sharing)
You're gonna LOVE it!!
I've bought them all a dozen times.... be sure to buy a copy too (there is something special about holding the book in your hands.... I can't explain it) Trust me.... greatest $25 bucks ever!! https://www.wizardacademypress.com/Scripts/prodView.asp?idproduct=10)
I have said 200 times "I guarantee you'll like them.... or I'll buy them from you!" (never had to do it)
John
Thanks, Steve! :-)
I am currently working my way through Shelby Foote's 3 volume narrative of the Civil War. Excellent. Due to curiosity I want to check out the "Hunger Games" series. I have also started re-reading all the old classics by Edgar Rice Burroughs.
The Accidental Sales Manager by Chris Lytle... very helpful.
If you don't intend spending $$ or are hesitant to borrow from someone you know/don't know here's a solution.
Chanced upon the following freebies from the Wizard Academy.
https://www.wizardacademypress.com/Scripts/prodList.asp?idCategory=45
https://www.wizardacademypress.com/Scripts/prodList.asp?idCategory=38
Ditto, Big John - not only the books, but the "Most Common Mistakes in Advertising" DVD.
:>)
In preparation for an upcoming class at Wizard Academy I'm reading Mark Fox's "Da Vinci and the 40 Answers."
For personal growth, I just got "A Long Obedience in the Same Direction" by Eugene Peterson.
Reading just a few pages a day of both. So much there.
Thanks again, Schwartzes. You rock.
Steve
Brandwidth, by Kipper B. McGee.
Always been a Grateful Dead Fan....Just had "My Love" order it on Amazon as my Fathers Day Gift!
Fair the well!!!!
Barry Drake, a very experienced radio broadcast executive wrote a book in 2014 called 40 YEARS...40,000 SALES CALLS. You can get it on Amazon. Barry gives some great insight into increasing your sales by focusing on generating retail dollars. As I read the book, I was amazed to see that Barry and I have done a lot of the same things. His sales manager at WIFI in Philadelphia was Bill Parke who was my Sales Manager in Indianapolis. Bill tried to hire me to work for him at WIFI in 1974. Barry used Kevin Sweeny as a consultant and there is a great chapter devoted to Kevin in Barry's book. Kevin was our retail sales consultant at WHBQ in Memphis when RKO owned the station. I have spent many hours and days in meetings with Kevin and his ideas helped us increase local revenues at WHBQ to extreme levels. Then he mentions Kirby Confer who was Barry's partner. Kirby and I did a lot of business together when he was buying suburban stations and moving them into large markets in the early 80's. To make a long story short, Barry's book is no blue sky....it is very real and full of great advise. I know, because I worked with the same people he talks about in his book. Take special note of the chapter on Kevin Sweeney. That alone is worth the purchase price of the book.
http://larryczerwonka.com/list/sample%20-%20marketing%20with%20aloha.pdf
If you haven't read Contagious: Why Things Catch On, by Jonah Berger, I highly recommend it. A PR friend of mine told me about it and it's one of those books you just can't put down...and it's not fiction. It is directly applicable to Advertising in any form.
