I've run every kind of commercial I can think of and creativity is not usual a problem. I like to look at all input with creative for our clients, but it occurred to me I don't do the same thing when I run a now hiring ad for myself. Thought someone out there might have a suggestion or two.
The Question of the day then remains: "Why is it so hard to find sales people?"
Welcome to radio! We always tell the client that radio is the way to go and we use it to try and recruite outselves. All you hear is people are looking for jobs and when you let them know there is work available you get little or no response. This is not just your problem so don't get down in the dumps. Have found that recruitement ads with a fairly straight forward approach with little to know production value have worked better. Maybe something you record yourself. Good luck!
Thanks Tom
Jim, if you haven't seen it already, you might like to take a look at the replies to this discussion thread: Hiring New Salesperson Radio Commercial. Good luck! -- Rebecca
Thanks Rebecca that helped.
What we find funny is our competition airing ads saying "You don't need any sales experience, we'll train you"! HA!
WHAT is the client thinking when they here this? I'll tell you, "GREAT here comes someone else that doesn't know squat!"
In our business, we need CREATIVE people who can sell... and yes, more often than not, THAT is a tough combination to come by. Clients will trust salespeople who bring them IDEAS rather than pushing a "package" of the week.
Take a look at your payscale and your commitment to constantly train these new hires... more importantly, you might want to have discussions with the top sales competitors. If you can offer room for growth and comparable money, they may join you.
Good Luck!
We did one that talked about why it was a fun place to work... our Dj's all recorded it but they really had fun with it... Our sales manager had a small part in it that focused on the postion... but other than that it was a fun ad that really caught peoples attention.
All good inforamtion .. as in making an actual sales call .. the client always wants to know WIIFM (What's In It For Me) and that has to be the same with a potential sales recruit
