Our two stations have been having problems with the agency that handles Sonic Drive-ins for some time now with delayed payment, requests for information that we already sent them, etc. Since then, I've spoken to several other stations within the state that are having the same problems. I'm wondering if stations beyond our region are having trouble with this same group, and if so, if you've found any solution that works? We have done just about all we know to do, and are to the point at which we may carry this to Sonic Company itself and bypass the agency altogether.
I always give the agencies all the respect in the world, especially the little ones who get ignored by the top billers. These guys can come up with some strange clients. Having said that, I offer you the advice given to me by my mentor 40 years ago.
"Agencies will come and go, but the client will always be there."
Going through the same problem with a local smaller casino in our area. Getting ready to pull them off air and cancel their contract as I have not gotten ANY commission from their buys due to deliquencies.
Develop a relationship with the Franchisee. Get to know the owner. The agency works for them. the Franchisee probably pays their other bills on time and wouldn't want to be known for not paying their adveritising bills on time. My experience has been that Sonic owners like to have a relationship with local media because they want to be "in the know" about special promotions and ideas. They are also great direct prospects for half off deals.
