Hello all,
I'm an independent content producer facing potential all-barter syndication deals in the near future, however I have no Radio sales experience! As you might expect, my most important question is "How will these deals generate actual income?
Initially, I could be offered 15-40 (:60) spots per week spread over multiple stations in San Diego... and have solid leads for similar deals in Los Angeles, San Fransisco, Las Vegas and Pheonix... but I am completely lost on how to best approach the concept of monetizing this type of inventory.
How do I figure out what the spots are worth in each market, and what they will sell for? Should I attempt to sell them myself? How do I find the right sales pros to sell them for me, and what terms should I expect? What percentage of spots can I expect to sell on a weekly basis? Local vs. National? What about legal and tax issues? Conflicts of interest? Hidden pitfalls? These are just a few questions and concerns that come to mind.
Obviously, I need an A-Z crash course. From qualified professionals.
Takers?
My sincerest thanks to you all in advance.
Bob
