Hi all, this is my first post on RSC! Started my first paying radio gig a couple months ago at a classic rock station in Baltimore. I'm having a tough time coming up with an idea for a client of ours, Professional Bull Riding.
Anyone have any experience dealing with a similar client? What can I do that will be exciting for something so niche?
Any suggestions are greatly appreciated
Thanks so much.
Are they looking for ticket promotions for their rodeos? Or general promotional branding? We do quite a lot of ads for NPRA and PBR events. Mostly ticket/sponsorship trade promotions with ticket giveaways on air and fb. There's usually a bar tied in to the event too, so you could do a little cross promotion with them too. Maybe have a mechanical bull in the bar for a night or two before the event.
Try watching a PBR event on the Versus channel--usually on weekend nights. You'll see what the sport's about and how they market themselves.
