October 21, 2011 8:05 AM PDT
Hi all, this is my first post on RSC! Started my first paying radio gig a couple months ago at a classic rock station in Baltimore. I'm having a tough time coming up with an idea for a client of ours, Professional Bull Riding.
Anyone have any experience dealing with a similar client? What can I do that will be exciting for something so niche?
Any suggestions are greatly appreciated
Thanks so much.
October 27, 2011 10:36 AM PDT
Are they looking for ticket promotions for their rodeos? Or general promotional branding? We do quite a lot of ads for NPRA and PBR events. Mostly ticket/sponsorship trade promotions with ticket giveaways on air and fb. There's usually a bar tied in to the event too, so you could do a little cross promotion with them too. Maybe have a mechanical bull in the bar for a night or two before the event.
October 28, 2011 1:59 PM PDT
Try watching a PBR event on the Versus channel--usually on weekend nights. You'll see what the sport's about and how they market themselves.
October 31, 2011 4:55 PM PDT
From Stevette Wano on the RSC Facebook page:
Best seat in the house - win a recliner!
