Hey Cyberspace Sales Weenies,
I have a well established pizza place that is under attack.
Two long time members of his staff have left to help open a big new competitor; two other former franchisers have just opened another pizza joint too.
All three of them are in love with direct mail pieces...so they are battling it out in the US Mail.
Want to create a six to eight week campaign that will provide some big time TOMA and brand separation. October is National Pizza Month. The product is very good, but more expensive than the others, they do deliver. Any ideas?
Bob
