Happy Friday, everyone!
The inspiration for this week's poll question came from a post by Dan Watts of Cincinnati, OH, in which he asked RSC members to share their ideas for publicizing client testimonial videos.
Do you (or your station) produce video testimonials from customers who have enjoyed success advertising on your station? If so, how do you make use of these testimonials?
Looking forward to reading your replies!
I have purchased my own flip video camera, and been doing video testimonials for a little over a year. I captured one of my clients on the video talking about a promotion that they did with us. I edited it & used it for a few of the presentations I did to sell another promotion for the same cause type marketing. It worked really well and I sold all 5 of the sponsorship's. It's very helpful to have someone else "telling" people about their experience. I would highly recommend taking the initiative & just doing it!
Our station is also doing more with video taping events, and posting on YouTube also, which is nice to show what the station is doing.
