A question for the group: Our radio station has developed some extremely well produced video testimonials and an introduction to the station. Right now they are just uploaded to and parked on You Tube. How would you recommend “pushing” these videos out to the business community in our area?
Here's a sample: http://youtu.be/cKNhu9uK1eU
The testimonials are an important element of the market's picture of your business. Instead of :"parking" them on YouTube,
- integrate them into your company website
- email custom links to your harvested email list
- create a regular eNewsLetter using these videos as features each week
- post the URL to your company landing web page on business cards, brochures, etc
This is all much easier by using The EZWebPlayer application instead of YouTube.
Thanks.
Hi Dan,
Congrats on using video to promote your station, it is a highly effective outreach tool. I recommend optimizing your stations locally for search, and then using social media to reach out. We have a "Social Media for Radio" whitepaper you can download with lots of helpful "how to's" if you are interested. You can click here to get the complimentary download:
Radio Preferred Complimentary Resources
Best,
Vickie Isaac
President
Edge Media/Radio Preferred
Ooh, Vickie's white paper is a valuable resource, Dan.
