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Sales Package Ideas?

  • Bill O'Reed
    • 14 posts
    July 5, 2011 12:18 PM PDT

    Hi all!  As i sit back trying to think of a new sales package, I thought I'd see what some of you used in the past.  Not specialized packages like Christmas, or Thanksgiving .. Just like a regular day to day package.  For example, The Going OUT for business campaign ( 199.99 for a month for X amount of spots, etc.)

     

    If you have any suggestions, Please share!!

  • Christopher rolando
    • 273 posts
    July 6, 2011 6:46 AM PDT

    One that I used 20 some years ago and have recently (because of the economy) resurrected is the SPOD or Sponsor of the Day.  SPOD is simple: 

    Customer gets 12 ads on a station on their day.  PLUS they get a liner each and every hour of their day.  On my cheapest station this runs about $199 per day... and you sell it against a $199 ad in the newspaper.  Sell em one a week and they are thinking $199 a week and you are thinking $10,348 annual!

     

    BUT REMEMBER... while you are package selling... you still need to make THREE annual presentations every week, each with three SPEC ads (produced) and a full presentation folder... AND you WILL sell 1 in three of those averaged out over the year!

  • Bill O'Reed
    • 14 posts
    July 6, 2011 8:12 AM PDT
    Ver Nice!  This is exactly what i'm looking for.   Keepem coming  My Boss will think I'm BRILLIANT!!!  lol
  • RSC Administrator
    • 1373 posts
    July 6, 2011 9:07 PM PDT
    Just a note:  I've posted a link to this discussion on the RSC Facebook page, so you might want to keep an eye out there for comments.
  • Bill O'Reed
    • 14 posts
    July 7, 2011 6:49 AM PDT

    Thanks Rebecca!

     

  • Mike Petersen
    • 83 posts
    July 8, 2011 6:27 AM PDT
    Here a couple we use that work well.