Radio Sales Café

Happy Friday, everyone!

 

This week's poll question was inspired by a post from Jingle Jim Reilly earlier this week, Three Great Classics for Summer Reading.

 

What's on your reading list this summer?

 

Looking forward to reading your answers!

I am working on my 3rd "Wizard of Ads" book called "Magical Worlds of the Wizard of Ads".  I'm also into Jeffrey Gitomer's "Social Boom" & "Powering UP" by Anne Doyle.  In my spare time I plan to re-read the 3 classics that Jim recommended....and fit work into my schedule too!

Saw Jim's list...read all three and taught the Carnegie course..On vacation I'm going to escape with Dan Brown, Lee Child, Robin Cook and Robert Parker and maybe a bio of D.H.Lawrence.

"The Greatest Salesman in the World" by Og Mandino...if you've read it before, read it again. If you've never read it..do so!

Also another re-read for me "Success is a Choice: 10 steps to Overachieving in Business and in Life" by Rick Pitino (basketball coach-LOVE him!) But seriously, it's a good read.

Well, I have taken a little break from "sales" books for the guilty pleasure of something light and fun...I am reading Steven Tyler's Does the Noise in My Head Bother You.  Would also recommend to anyone who is a John Kennedy buff that they read The Kennedy Detail.  It was written by members of the Secret Service detail that protected him.  But if you are looking for a captivating read that may very well change your life, I recommend Heaven is for Real, by Todd Burpo.  If you haven't heard about this book, google it, and trust me it will really make you think!

Still working on my Wizard of Ads book that I won here, thank you very much. Have already implemented one of his ideas here. Also working on Social Boom by Jeffrey Gitomer. I have almost all of his books. I also absolutely love everything by Jeffrey J Fox.

Chris Lytle - The Accidental Sales Manager

Tina Fey - Bossypants

Syd Field - Screenplay (as I continue researching my screenplay idea)

Steven Tyler's book (and Steven!) is amazing! What a life he's had!

For business related reading I can recommend "Magical Worlds of the Wizard of Ads" by Roy H. Williams.  In fact any of his books are worth a re-read.  I also picked up "Accidental Magic" by Williams where his students writings are profiled. For fun, quick reads any of the books by Og Mandino.  My favorites is "The Greatest Salesman in the World."

 

For just plain reading I just finished "Attack on Pearl Harbor" which adds a whole new dimension to historic thinking.  I also am a great fan of Civil War Literature and can recommend "Retreat From Gettysburg" and many others.  Have a fun summer with it all.

Aside from reading sales forecasts, details of promotional packages and highway signs, I'm going to TRY to finish "Inside of a Dog" by Alexandria Horowitz. 

 

My two on the go are:

The No BS Price Strategy -  Dan Kennedy... if you are in a price war with your competitors this is an excellent read.

The Greatest Manifestation Principle in the World- the missing secret behind the Law of attraction...

 

Thanks everyone for the other books

 

Mike 

 

 

 

Summer is a great time to revisit the favorites!

 For books "The Greatest Salesman in the World" by Og Mandino.

For Tapes: Zig Ziegler - if you are not familiar with Zig, check this out . . (lots of free stuff)

http://www.ziglar.com/

 

I'm new this year to radio sales and found a book at the local B&N that really helps! "Sales Mastery" by Chuck Bauer. It's a great read.

Finally ordered "The Accidental Salesperson" and look forward to reading it.

Hope summer is great for everyone.......David

Well I always have a stack of books next to my bed in my "to read pile" sometimes new ones I buy make it to the top of the list first.  I should probably ad some of these great ideas for sales books in there. 

 

I just finished re-reading Treasure Island with my son.  I'm currently reading The Boylen Inheritance.  In the queue is Behind Palace Doors a history of the English monarchy, The Time Traveler's Wife, and another re-read Dragonfly in Amber by Diana Gabaldon (my favorite author and series Outlander")