Need .30 second ad copy for Monument company!!

  • June 22, 2011 7:21 AM PDT
    I just landed a new account that is brand new to the world of radio advertising.  The client has no clue as to what they would like to include in their ads.  I do know that they only use granite stones (Not Marble).  Any .30-second copy ideas would be greatly appreciated!
    • 52 posts
    June 22, 2011 8:05 AM PDT
    Douglas:

    My first thought, without any research, was that marble is a softer stone than granite, and would therefore decay faster.  So for a life to be remembered (company) only uses materials that last.  May also want to mention expertise in selecting the right stone, and the artistry and craftsmanship of customizing the monument.

    I hope that helps!

  • June 22, 2011 8:51 AM PDT
    Thanks allot! 
    • 3 posts
    June 24, 2011 3:53 AM PDT
    I'd start with a 60 and use sfx of a chisel on rock to create some drama. It might also be cool to use the famous Michaelangelo quote when asked how he was able to envision the statue of David. He replied: David was already there. I just needed to clear away the stone. Remember to focus on the end benefit: creating an enduring memory
    • 135 posts
    June 28, 2011 9:00 AM PDT

    Here's a couple I have used in the past,.... good luck!

     

     

    Business owners, are you tired of ordering your business sign, just to have to replace it in a couple years and spend the money all over again? Set your sign in stone, literally, WITH the help of stone carvers. Stone signs are permanent, professional and unique. stone carvers is a local company providing quality signs, adding that special touch to your business. set your business apart with A STONE sign from stone carvers call 299-51-26, or visit stone carvers inside razor city barber shop in the southview shopping center.

     

    When you lose a loved one make their final resting place as special as they were with a stone carved memorial from razor city monument and stone carvers. they will create, deliver and set the monument, as well as return to engrave final dates on dual stones when the time comes.  Stones can take 45 days or more, so order your loved ones stone today to ensure set by memorial day. Honor the memory of your loved one. call razor city monument and stone carvers 299-5621.

  • June 28, 2011 9:28 AM PDT
    Thanks so much for all of your help it has been greatly appreciated! 
    • 2 posts
    June 30, 2011 5:45 PM PDT

    I've been working with a local monument company since 1991. It started as a cold call for a series of Memorial Day features a colleage of mine (Rod Schwartz) produces every year and has blossomed into a 20 year relationship. Over the years I've probably written over 125 commercials for them. At first you'd think it's very difficult, but just remember you're talking to someone who's just lost a loved one or who's getting up in their years or knows someone who is. Tell a story about a relationship you've had with a loved one, the time you went to the park... When you approach it from that standpoint, it's actually pretty easy.

     

    I've attached the 30 second full sing vocal that we use off and on. Most of the commercials they run are a combination of 30 and 60 second donuts.

  • July 1, 2011 6:30 AM PDT

    Thanks everyone!  Heres what I came up with:

     

    Choosing a monument to honor the life of your loved ones can be a difficult decision to make.  When the time comes and you're ready, visit Oldham Monument Company at 400 North Kansas Street in Marceline or call 376- 2508.  Tom and Terry Oldham will work with you to create a granite monument that will commemorate your family name and heritage for years to come.  Fine craftsmanship, and a commitment to quality are just a couple of reasons to choose Oldham Monumnet Company in Marceline.  Thats Oldham Monument Company 400 North Kansas Street in Marceline, helping to honor the life and memories of your loved ones.