Happy Friday, everyone!
As we continue our celebration of Radio Sales Café’s second anniversary, here is this week's poll question, in two parts:
1) What feature(s) of Radio Sales Café do you find the most useful?
2) What new feature(s) would you like to see?
Thank you - looking forward to reading your answers!
I really like being able to share ideas, When Im stuck and cant think of an idea, I always come to RSC. Thanks for that!
Not really sure on new features. You pretty much have it all covered.
From RSC member Kathy Fredericks:
I definitely like the sharing of ideas from other small and medium market radio stations. Too many times, we find articles or stories from what is happening and working with clients in major markets that just don't translate well into the small, local markets.
I also like the "swap a spot." Our station just became part of the program about a month ago and we have had great success utilizing out of market voices that help not only our clients set themselves apart from all the other similar businesses they compete with, but also makes our station sound better since not every commercial are voiced by the same 2 or 3 air personalities!
First off, thank you for all your efforts on Radio Sales Cafe. It's an amazing tool and as a new salesperson in such a niche industry I appreciate having Radio Sales Cafe at my disposal.
1) Totally invaluable- Experience and wisdom. Some of you guys and gals take allot of valuable time to share your expertise. In perusing these pages I'm able to learn how to handle certain situations, objections, and spew facts and figures that impress my clients and ultimately end up in a buy. My training was excellent at the station, but you truly continue it on a daily basis. Thank you. Then there are the ideas... you folks are brilliant and creative- thank you for saving me time and helping me grow my business. The bosses say I'm the fastest billing newbie at the station, ever. You have played an integral part of that.
2) Features- How about a section about the funny things we come across in our daily sales life. A little humor outlet... So we can all share our bizarre experiences. For instance, I called a client to follow up on a proposal- it was our first sunny day in 20 days give or take- and he asked if I was wearing a bikini. "Uh, no... it's against our dress code mister." I can't be alone...
Have a great weekend!
The coolest thing about RSC to me is the knowledge that we are not all in this alone!
I've often been told that selling ads isn't brain surgery...and it's not. But it sure isn't easy. It's awesome to know that we've got a couple of hundred friends all over the world that are facing many of the same issues and challenges that we do every day. If we can share each other's frustrations and find a few new ways to get over, under or around obstacles that's a win to me!
Blessings to all my RSC and SAS friends out there in the foxholes with me!
I particularly like the Forum.
A seperate menu bar for help wanted. We have had a need for a professional sales person and probably will in the future.
I know that such a place exists here, but it would be more convenient if there was a direct click to that page.
#1. The simple fact that it (RSC) exists is useful. Having a communications link to other street reps is invaluable. We hear enough from high priced experts who haven't closed a door since the 20th century. Here we get to talk to others who are out there in the post 9-11 trenches.
#2. It is apparent from the number of request weekly that what is desperately needed is a copy bank. Most of the requests coming in are for script ideas for one business or another. Sometimes just getting that first sentence does the job.
(Lyons 1st Law: The first sentence in a commercial should always be a simple declarative sentence.)
(Lyons 2nd Law: Numbers (as in phone numbers) count as words.)
