Need ideas and copywriting help for a podiatry, foot and ankle c

    • 7 posts
    May 10, 2011 11:00 AM PDT

    I've had this Podiatry, Foot and Ankle clinic on for about 2 years now. I'm running out of fresh ideas , please help!! How do you make feet and ankles sound 'sexy'????   The client likes a 'straight forward' approach to the ads.  They havent liked my attempts (so far anyway) at humor or lightheartedness -- I came up with a cute campaign - using a Cinderella character...the glass slipper didnt fit until she visited their office... that they didnt like   so each year we do a summer spot -- get your feet in shape for summer, then a sports/back to school spot in the Fall, etc etc...

    I am running :30 spots plus a :60 Foot Health Minute which is voiced by their 3 physicians..but, Im running out of topics there too...any help would be greatly appreciated!

  • May 10, 2011 3:38 PM PDT

    maybe try giving people something to think about:

    1) While sitting at your desk, lift your right foot off the floor and make clockwise circles.

    2) Now, while doing this, draw the number '6' in the air with your right hand.

    3) Your foot will change direction. I told you so. And, there's nothing you can do about it! Go ahead: KEEP TRYING ALL YOU WANT.

    Don't know why that works?  We don't either, but we know everything else about feet.  Dr. Nelson Armadingo!

     

     

    Greg, the three year old, put his shoes on by himself. His father, Barry, noticed that the left shoe was on the right foot and vice-versa. He sat Greg down on a chair and said quietly, 'Greg, your shoes are on the wrong feet.'

    He looked up at his father with a quizzical expression and replied, 'Don't mess me about, Dad, I know they're my feet.'  Yes everyone knows SOMETHING about feet.  But when that lower back ache won't go away, or you can't seem to get up on those high heels anymore... blah blah blah..

     

    ... and remember....If you trust Google more than your doctor than maybe it's time to switch doctors.

    • 7 posts
    May 11, 2011 6:53 AM PDT
    Thanks Chris!! I love the ideas!!! And, of course, I had to try the first one out...yep, my foot started moving counter-clockwise I like these, they're interesting, will make people think, they're different and will capture the listener's attention!  Thank you! Very much appreciated!!