Happy Friday, everyone!
Since spring will soon be here (at least according to the calendar - weather-wise, I'm not so sure), this week's poll question is:
What is your most successful (or favorite) springtime promotion?
Looking forward to reading your replies!
Our most successful and definatly my favorite is our Country Cares for St. Jude Kids Radio-thon. We spend 2 days (In March or April) on the air raising money for St. Jude Childrens Research Hospital.All of our material comes from ALSAC and it is a St. Jude based program that stations around the country use/do. We sell sponsorships to get client involvement as well. Clients like it because they get to be tied in with a very worthy cause while still marketing thier business.We raise an averge of 100,000 for St. Jude every year!!! Its become something very dear to my heart.. and we all know that the things we are passionate about are the things we are most successful with!
Our most sucessful spring promotion is our annual Easter Egg Hunt. Our Station Manager hides one egg in our community, and one egg in another town 40 miles from us. Each egg is worth $150.00. Businesses sponsor the hunt for $99.00 and receive 20 ads. Our listeners must visit the sponsors for clues as to where the eggs are hidden. No one knows which business will receive a new clue, so you must visit each business, each day for the best chance at finding the eggs. No one turns this promotion down, and for the last three years, the person who found the egg in our community has anonymously left it in the front seat of the car of one of our local Ministers for their church (a different church each year). These two communities go nuts looking for the eggs, and they get the whole family or their whole business involved. Our Station Manager has to hide the eggs weeks ahead of time so he doesn't get followed! Lots of fun!
We also do a graduation package each year in May. Businesses, Parents, and Grandparents can sponsor a :15 message congratulating the entire graduating class or a particular senior. We give them two :15 ads a day the entire month of May for $75.00. We sell the heck out of them!
