Here's the challenge. Making Home Care sound fun, or at least, not so depressing. We got together with a home care provider and created a concept where each morning the morning team would give the health tip of the day. One member of the team is thin, the other...not so much. So we had the BIG guy give the tip, skinny morning dude would chide and challenge him to actually use the tip, etc. It was comedy gold, right? Yes it was, however, upon further review it was percieved that we were just making a mockery of the whole company. Our band aid solution is the "larger" member of the morning team has been challenged to to make some lifestyle changes and report on them periodically. So the need is to find a nice balance of fun and seriousness to promote the home care industry in a more with a long term goal (or as we like to say, annual contract!)
