Radio Sales Café

Happy Friday, everyone!

Here is this week's poll question:

Are you doing email marketing to your clients on a regular basis?  If so, how often, and what sort of content do you provide?

Looking forward to reading your replies!

P.S. - For an insightful article on email marketing for radio salespeople, click here.

I send a quarterly newsletter with general marketing tips and ideas to my client and prospect base.  I use the Mail Chimp program, since it's free, if you have less than a thousand contacts, and it's easy to use.  (www.mailchimp.com)  Similar to Constant Contact.  I also will send out any specials or promotions via email as information.  I have made sales by doing this, but it should never replace personal contact.

To my knowledge, we do not use e-mail marketing. I am, quite frankly, thankful just to know how to use e-mail. My individual sales preference is face to face with every advertiser on my list. I know that is "old school", but I am technically a senior citizen, so I am entitled to a little old school ways.....lol.

E-mail is important. A media kit costs about $5.00 in postage to send out and most of the people who ask you to send one only toss it out when is arrives. It's a lot cheaper to let them print it out on their end. The 1-sheets for special things like St. Pat's promotions, I send out the sheet on e-mail and then follow up. Again, it gets in to them cheaply, but the direct contact is still what sells. 

By the way, I do my own e-mailing. Bulk blasts have their place but I like to pick and choose who gets what promotion. For example, a valentine package should be targeted to jewelers and restaurants. A snow tire special goes to car dealers and ski resorts. I decide who gets what

A few years ago I sent bi-weekly email, highlighting different opportunities, trends, ratings, thanks, etc..  After a while it occurred to me that what I was doing was sending SPAM.  So I stopped.  Now my emails are strictly biz. 

On the other hand, I have clients who send humorous emails, when I receive a good one I will occasionally email it to those who tend to like amusing emails.  Many times I will get a response like, “hey that was cute.”   That seems to work best.  I sent one this week that nearly everyone responded to . . .see whatcha think. 

 1.- Click on the link below
2.- Then "click me to get trippy",
3.- Look at the center of the screen for 30 seconds, and then, 
4.- Look at your hand holding your computer mouse, without moving it away from the mouse...

NOT BEFORE!
     http://www.neave.com/strobe/