Happy Friday, everyone!
Here is this week's poll question:
Are you doing email marketing to your clients on a regular basis? If so, how often, and what sort of content do you provide?
Looking forward to reading your replies!
P.S. - For an insightful article on email marketing for radio salespeople, click here.
I send a quarterly newsletter with general marketing tips and ideas to my client and prospect base. I use the Mail Chimp program, since it's free, if you have less than a thousand contacts, and it's easy to use. (www.mailchimp.com) Similar to Constant Contact. I also will send out any specials or promotions via email as information. I have made sales by doing this, but it should never replace personal contact.
To my knowledge, we do not use e-mail marketing. I am, quite frankly, thankful just to know how to use e-mail. My individual sales preference is face to face with every advertiser on my list. I know that is "old school", but I am technically a senior citizen, so I am entitled to a little old school ways.....lol.
E-mail is important. A media kit costs about $5.00 in postage to send out and most of the people who ask you to send one only toss it out when is arrives. It's a lot cheaper to let them print it out on their end. The 1-sheets for special things like St. Pat's promotions, I send out the sheet on e-mail and then follow up. Again, it gets in to them cheaply, but the direct contact is still what sells.
By the way, I do my own e-mailing. Bulk blasts have their place but I like to pick and choose who gets what promotion. For example, a valentine package should be targeted to jewelers and restaurants. A snow tire special goes to car dealers and ski resorts. I decide who gets what
A few years ago I sent bi-weekly email, highlighting different opportunities, trends, ratings, thanks, etc.. After a while it occurred to me that what I was doing was sending SPAM. So I stopped. Now my emails are strictly biz.
On the other hand, I have clients who send humorous emails, when I receive a good one I will occasionally email it to those who tend to like amusing emails. Many times I will get a response like, “hey that was cute.” That seems to work best. I sent one this week that nearly everyone responded to . . .see whatcha think.
1.- Click on the link below
2.- Then "click me to get trippy",
3.- Look at the center of the screen for 30 seconds, and then,
4.- Look at your hand holding your computer mouse, without moving it away from the mouse...
NOT BEFORE!
http://www.neave.com/strobe/
Thanks for the heads-up on www.mailchimp.com - off to check it out now!
Had to bite!That is a STRANGE effect.
I send out e-mails to certain customers who want to hear a sample of my new radio commercials ! I would like
to step up and find out how to buy a list of business owners and send them all in a group of my latest sample
of a Radio Commercial using one of my Jingles.
Any suggestions !
Bob
Dallas Productions
