Radio Sales Café

Any helpful tips, information and ideas would be welcome for  putting together local golf tournament once a year.

 

I want to structure the golf tournament as a joint effort put on by my radio stations and the local chamber. My goal here is to get them( the chamber) sold on my golf idea and hopefully (kind of like outsource the busy leg work to the chamber who is staffed and qualified) convince them to take the ball and run with it.( booking country club, raffle tickets for prizes and prizes for winners, set up catering etc etc.)

 

Then I can concentrate on selling airtime to local business sponsors.

 

Need some brain picking here though, this is my first rodeo!

 

 

 

Shane Knowles

 

Not being a golfer, but having helpped with our stations annual golf event, get together with the golf pro from the country club that is going to host your event.  That golf pro is a wealth of information and ideas to help you get going.  Our tournament a fund raiser in support of the pediatric unit building fund for our local hospital.  The local charity angle really encourages business' to get involved.  Then get everything sponsored, hole signs, hole in one award, parking, everything.  The best way to get the chamber to take it on is to show them a succesfull event that they want to take on.  But if you give it away, you lose control of it and other media sources can move into this chamber event.  Partnering with the Chamber ("here is our event would you like to be a part of this with our stations?") ensures that this continues to be your event but can get the help of other chamber members.  The first few years are the roughest, then you have a blueprint to follow and it gets a lot easier as more people want to take part in this winning annual event to support a local charity.

Hi Shane - one of our station hosts a charity golf tournament each year - it raises money for our "Christmas Wish" campaign.  I have several one sheets that I can send your way that you can use to structure various levels of sponsorship to present to your chamber/local merchants.  Car dealer/hole in one sponsorship (with a car as the prize!); a major sponsorship (that includes a team of 4, signage, live endorsements in the morning show, recorded promos); lunch sponsorship; hole sponsorship, etc.  If you are interested, just send your email address to me and I'll be happy to forward these one-sheets to you...I just request that you please keep them in your market.  My address is [email protected].  This is an awesome fundraiser that has been a pet project of our KZZU morning show for many years. Pam Campbell, KXLY Radio Group, Spokane Washington

Daryl, good point I should pull back a little so it does not become a chamber event but rather station event.

I'm not golfer either never even held club, thanks for the advice.

Pam

Please send any paper work you can, I could even use some sales material and media kits to get ideas

[email protected]