What is the best way to notify clients of a format change? We are flipping a station from a Spanish-language format to Engligh language, so we don't expect to keep all of the clients in the transition, but there are a few with long-term contracts that we would like to keep.
We were planning to send a letter to the seasonal clients that are currently not on the air, and schedule a face to face meeting with the active clients. Should we offer any incentives to try and keep the ones we want onboard for the new format? Any other ideas or special procedures for doing this?
We appreciate your input.
