Our station recently switched our AM format to News/Talk sports. I am looking for a good radio promotion for that station. I am looking for something that sales people can sell, and something listeners will enjoy. Any ideas? 6am-6pm is Talk, and 6pm-6am is Fox sports!
since you didn't mention if talk is local or not,
two promotions came to mind...
the money wheel, or wheel of fortune...where you take a caller
live on the phone, spin the wheel and match the advertiser for certificates...in
and out in 60-seconds to 90-seconds, tops...
longer spells could be radio bingo, with cards distributed by sponsors.
of course, this skews to older listeners, but talk lately is skewing old folks!
This is a talk format with people like Rush, Glen Beck, Sean Hanity etc.... How would sales people sell your program? Looking for ideas that can bring in revenue on this station as well as be enjoyable for the listerner...
Thanks for your reply
Mark - In answer to your question - I may be biased but Id start a home improvement directory - and give listeners a chance to get answers to their questions - from local pros. Check out this example on CJOB-AM http://www.myhomeimprovement.com/?m=10077
or how about a Legal Line offering listeners free answers to their legal questions
http://www.sonomacounty.legalntr.com/family-law'
or if your listeners have pets - what about Pet Vet?
http://wichita.localvetcare.com/
