After being in the radio business during a lot of recessions over the past 60 years, it has been my experience that "hard times" in the past have been taken advantage by some "saavy" businesses. Tell me who your 5 best advertisers are RIGHT NOW. Briefly describe what they're doing. I'm intend to run a compilation of them in next week's "Small Maarket Radio Newsletter," For those of you who don't subscribe, I'll email you a copy of the article ahead of publication. Please follow this format in your report"
1. Business category.
2. Description of buy.
3. Monthly (or weekly) investment.
4. Radio facility and size of market (East, West, North,
South)
5. Miscellaneous Remarks.
I learned during my first day "on the street," The best way to sell somebody something is to tell them what you're doing for somebody else (not a direct competitor).
You and your customer will be confidnetial.
Please send to:
Bob Doll
[email protected]
Let's spread some GOOD NEWS next week.
Bob
