Radio Sales Café

Happy Friday, everyone!

This week's poll question comes from Rod, with thanks to http://salesmarks.com/ for the idea:

What's the best $100 you've ever spent on your career?

Looking forward to reading your replies!

I am lucky enough to work for a company that pays for all of our trainings so I cant use that one. I would have to say the best $100 I ever spent was on my first Planner. I would be lost today without my planner! LOL

I don't know if it's the best $100 or not. I have spent a lot over the years on seminars, books, audio sales courses, etc. But here's the first thing I thought of when I read the question. Many years ago I got my first full time sales job in Topeka, KS. Prior to that I had sold advertising, but my primary responsibility was on air. I was pretty clueless, and I never gave appearance much thought. I had a cream colored plaid blazer that I wouild wear with shoes that were more for the dance floor than a professional sales job. I think I looked like Herb Tarlek from WKRP. I was even having trouble getting appointments or getting past gate keeper secretaries to talk to anyone. Someone finally told me I needed to look more like a professional, so I went to a men's clothing store and bought a very nice (suitable for business) suit. Then I went to the shoe store and bought a pair of wing tips. I couldn't believe the difference it made. I am in a small market today and usually don't wear a coat or a tie, but I learned way back then that you have to dress like a professional to be treated like a professional. I know that standards are different from one market to another, but look around and see what other professionals are wearing in your market. Then take a look in the mirror and see how you measure up.

Paul Weyland's book and CDs focusing on long-term, local direct business. It's the only way to get rich in broadcast sales.

I buy most of my own equipment. My own desktop and lap top computers. Along with printers and external hard drives. Plus my Palm TX and my cell phone and Bluetooth (for negotiating while driving). I write them all off on my taxes and they go with me if I ever leave here. That includes all files, proposals and one sheets. The company cannot dictate rules for my private property.
But the best thing I have bought is the micro-recorder I carry in the car. Being able to monitor the competition and just repeat the name and number so that I can write it down later is invaluable. Every rep should have a recorder with him, or her, at all times. Monitors, billboards, random promotions or ideas. I hate myself when a thought, or a spot on another station fades from my mind. A pocket recorder should be standard for a radio rep. You don't go out without business cards and a pen. The little recorder should be the third things that you don't leave home without.

I too have bought my own equipment in the past, but some of my best purchases have been my Jeffrey Gitomer books, all of them. And my smartphone. I am totally connected 100% of the time.

I agree with you, people respect others, according with their look.

In Puerto RIco for local business, I could dress sport oriented, but
not to an Advertising Agency.

The image talks!!!