Anyone Calling on This Account?

    • 994 posts
    May 6, 2010 11:25 AM PDT

    Sales Humor?   Copywriting Tips?    Sales Resources?    Not sure where exactly to file this discussion, so I'll choose "Everything Else." 

    I don't watch a lot of TV, so haven't seen this commercial there.  But someone brought it to my attention and I thought I'd pass it along.  So to speak.

    The thing that struck me, as a radio guy, is how easily and effectively this product could be sold on radio, substituting SFX and theater of the mind for the video pictures.

    Which leads me to wonder - are they advertising on radio?  Has anybody here heard an ad for this product?

    Better still, is anyone calling on the account??   :>)

    • 41 posts
    May 7, 2010 7:13 AM PDT
    I'm not quite sure how to approach this, Rod, but let's just say that the potential for a Radio ad for this product might not win any good taste awards, but would be memorable.
    • 9 posts
    May 7, 2010 8:28 AM PDT
    No, nobody at our stations is calling them. This is obviously a national or region PI commercial. Our stations don't run PI commercials, unless they are part of inventory we have to run to get a network or service.