New Crop of Neologisms (Alternative Meanings for Common Words)..

    • 994 posts
    April 20, 2010 11:50 AM PDT
    A friend emailed this to me today.  Good reading for copywriters...

    Once again, The Washington Post has published the winning submissions to its yearly neologism contest, in  which readers are asked to supply alternative meanings for common words.
        
     The winners are:
        
     1. Coffee (n.), the person upon whom one coughs.
        
     2. Flabbergasted (adj.), appalled over how much weight you have gained.
        
     3.  Abdicate (v.), to give up all hope of ever having a  flat stomach.
        
     4. Esplanade (v.), to attempt an explanation while drunk.
        
     5. Willy-nilly  (adj.), impotent.
        
     6. Negligent (adj.),  describes a condition in which you absentmindedly answer the door in your  nightgown.
        
     7. Lymph (v.), to walk with a lisp.
        
     8. Gargoyle (n), olive-flavored mouthwash.
        
     9. Flatulence (n.) emergency vehicle that picks you up after you are
     run over by a steamroller.
        
     10. Balderdash (n.), a  rapidly receding hairline.
        
     11. Testicle (n.),  a humorous question on an exam.
        
     12. Rectitude  (n.), the formal, dignified bearing adopted by  proctologists.
        
     13. Pokemon (n), a Rastafarian  proctologist.
        
     14. Oyster (n.), a person who  sprinkles his conversation with  Yiddishisms.
        
     15.. Frisbeetarianism (n.),  (back by popular demand): The belief that,
     when  you die, your soul flies up onto the roof and gets  stuck there.
        
     16. Circumvent (n.), an opening  in the front of boxer shorts worn by
     Jewish  men.
    • 2 posts
    April 21, 2010 6:04 PM PDT
    Very good ad a whole new vocabulary to learn. Now if I could find away to put them into copy sells.
    • 994 posts
    May 24, 2010 7:36 PM PDT
    And from Paul Weyland via email: Macho gracias. (a manly thank-you)