June 16, 2009 8:15 AM PDT
I am curious if there is anyone already implementing a "Go Local" campaign at their stations?
I see a great opportunity with this movement for attracting new business through Coop campaigns and special promotions. Study after study is proving how beneficial it is for people to buy local products and services especially in a recession. It is better for the environment, economy, fund raising for non profits and on and on. Search for "Benefits of buying local" on google. You will see why this is so important.
June 17, 2009 5:52 AM PDT
We are in a small market and for the past 5 years we have aired "Shop Local" during the Christmas Holidays. It is voiced by our station owner. We recently (January) began running a "Shop Local", with a little different twist than the holiday one. Not only do local merchants thank us, so do local shoppers.
June 23, 2009 11:48 AM PDT
GRACE BROADCAST SALES
Sound Ideas for Building BusinessSM
225 SW Skyline Drive | Pullman, WA 99163
(509) 332-8423 | toll-free 1-888-GRACE-88
We use this resource in Maine....premade spots and media ideas...and sell sheets all done.
Leeanne
June 23, 2009 12:47 PM PDT
Leeanne, Thanks for your kind plug! Our clients report great success selling this campaign.
This post was edited by Rod Schwartz at March 22, 2024 3:00 PM PDT
