Radio Sales Café

Last week's poll question dealt with radio station websites, specifically, who creates and maintains your station's website.  (If you didn't get a chance to post a reply last week, you can still do so here.)

This week's poll question deals with the content on your website, specifically:

1) What, if any, streaming do you offer on your website? 

2) How else do you use your website to interact with your listeners and/or advertisers?

Looking forward to reading your replies . . . thank you!

We use our website to stream our local sports--high school football, hockey, basketball, volleyball. We also stream our local coach's show Saturday morning.
To interact with listeners, we've used the website as an opportunity to register for different contests.

Good Morning,
I am new to the site, having come online last week. We have never developed a website, but realize the importance of it. Any suggestions on how to begin would be appreciated.

1.)We have streaming on our 2 FM stations - classic rock and classic hits. Clients buy per impressions - we charge $25.00 for 1000 impressions. Ususally, we sell it as part of a package and charge 25.00 per month, becuase it's easier for the client to understand. Clients seem to like their return on investment.

2.) We do a large home show each year and include internet as part of the package, along with booth space and commercials on all 3 of our stations. After the show, we post a virtual tour of the show. People can put their cursor over a map of the show and it will show the business name and link to their website. We also do a lot of contesting online, which we promote on-air. we drive listeners to our website to find icons on our websites, answer trivia questions, or just submit and entry for a specific contest. Station reps recently attended the North American AUto Show in Detroit. They took over 100 pictures. We went to the local toyota/subaru dealer and sold a sponsorship of the pictures across all 3 of our station websites. We drive listeners to the website to view the pics through live and recorded promo mentions.

We do not stream our radio stations. Until such time as Sound Exchange gets real on their contract (note that the contract is still open ended and Sound Exchange has reserved the right to go back to the beginning and re-factor all charges) and the RIAA is muzzled, I will not be streaming. I know the young people will tell me that streaming is the way to go, but I have been in huge markets that are impressed to have 400 streaming minutes in an hour.

The streaming I AM doing is live events, but it is not audio streaming. It is video streaming through JustSayNews.com. I have done a grand total of ONE and I am still gearing up. Revenue generator? I don't think so. Buzz generator? Yep, til the next "cool" thing comes along.

At the present time, we use our website to stream locally produced sports broadcasts, which include football, basketball and baseball. We are working on streaming our station on our website, and welcome any and all advice or help from other stations who have been there.
We also use our website to interact with our listeners by allowing them to register to win contests. Our most popular contest is our Wet or Wild contest, allowing listeners to register to win tickets to a local water park or a local zoo. We do this all summer, and the listeners love it!
We have a companion shopper bi-weekly newspaper, which is a spinoff of our daily "Live Call In SwapShop Show". We post that shopper on our website. Our hits go up from 3 to 5000 on the week we post our new paper.
We recently invested in a small "Flip Video" recorder, and plan to use it to do live interviews with business owners that will be posted on our website, in a web commercial type format.
We welcome any new ideas, especially if any station is using their website to promote a radio auction.
We stage an annual Senior Citizen's Fair and Expo, and use our website to promote the event. Part of this NTR package is the benefit of having an ad on our "Senior Fair" page for a year, that will link to the customer's website. We also post pictures of the fair on the website, and attendees enjoy going to the site to see if they are in any of the pictures.