The ad geeks among us may find this interesting, as Ryan Reynolds weighs in on what makes advertising interesting. For example:
Cannes Lions interviewer, Wendy Clark (pictured with Reynolds, main image), global CEO of Dentsu International, identified humour as one of Reynolds’ key strengths.
He replied: “Humour and emotion travel the most virally. Oftentime ads are hyper-sincere, and I think they’re noise. If you really want to punch through, you can make people laugh.
“Consumers and audiences know they’re being marketed to, and they can feel the tactics, they can feel the conversations the executives have had. If you can drop that artifice a little bit and speak plainly, they’re much more willing to share it.”
Full story here: https://the-media-leader.com/9-things-we-learned-from-ryan-reynolds-at-cannes-lions/
This post was edited by Rod Schwartz at June 27, 2023 11:45 AM PDT
