A couple liked to cook so they opened a shop with a limited menu they post on Facebook at a couple of spots. This is where there customer base came from. Now its not working very well.
I have a client that could benefit from a storefront. She rounded up 22 others to share the Victorian home in the commercial district she rents. All used social media to establish their respective businesses. Now they're asking for a break on their monthly rent. 17 of the 22 won't even agree to kick in $10 for advertising each month. Social media is no longer doing the trick.
Social Media works for start ups for a soft start but once you are no longer the latest and greatest, you are replaced by today's star business where your customers are flocking. Here it seems to take about 90 days.
I keep pushing these such businesses to advertise with other media (if not me, at least another media option) before they can't afford to.
I urge them not to keep doing what doesn't work and hoping for different results even if it's free.
I'm shooting about 50/50 on converting them and I've had to get creative to win those. I had a live broadcast and asked the business to provide something for the remote (a couple of deli trays for one and a favorite teacher prize package). They got lots of exposure and lots of name mentions on the #1 radio station. Both saw some new faces. Literally I had to prove my words through doing things like this to earn a schedule all because they don't understand social media or in my case, radio. And these folks by and large are listeners to my station. They know us. They seem not to connect the dots that the businesses they hear are just like them, small businesses.
I feel like I need to learn a few things. Is there something that works for you that you'd share? Thanks.
