The longer I am in this business, the more aware I have become that the traditional client is not enough. This one is not a limited time sale at a retailer.
I have a 'perfect' account in an Heating & Air company that likes to get creative. Since they do plenty of commercial work, they attached the Air Scrubber to the current Covid crisis. While I cannot claim it wipes out the current variant of Covid-19 since the research lags behind, I had to be careful in the wording. I wanted to position them as trying to 'help' versus just sell product. Note: I use the client's voice (he used to do high school play by play a few years back so he's good).
Maybe checking your Heat & AC people might be a good idea. Same goes for many other categories you might be overlooking.
Here's the spot...
WITH COVID-19 VARIANTS CIRCULATING, AT P-R-K SERVICES WE WANTED TO FIND A WAY TO KEEP YOUR FAMILY AND CO-WORKERS SAFE. HELLO, THIS IS JASON TRAXLER AT P-R-K SERVICES. I WANT TO TELL YOU ABOUT THE AIR SCRUBBER. THE AIR SCRUBBER CLEANS THE AIR AND KILLS MANY INFECTIOUS ILLNESSES LIKE THE SWINE FLU, BIRD FLU, STREP, NOROVIRUS AND E-COLI. THOSE WITH ALLERGIES AND ASTHMA BENEFIT BECAUSE THE AIR SCRUBBER CLEANS THE AIR. USED BY NASA, HOSPITALS AND SCHOOLS, P-R-K SERVICES HAS SECURED THE AIR SCRUBBER THAT’S PERFECT FOR HOMES, OFFICES, STORES AND RESTAURANTS. TO DO OUR PART IN KEEPING YOU HEALTHY, WE’VE REDUCED THE PRICE TO $950 INSTALLED, A SAVINGS OF $450. BUT YOU NEED TO CALL NOW. WITH THE CURRENT SITUATION, AVAILABILITY AND PRICING COULD CHANGE IN THE FUTURE. KEEP YOUR FAMILY, YOUR EMPLOYEES AND YOUR CUSTOMERS HEALTHY. CALL P-R-K SERVICES NOW AND LET US TELL YOU ABOUT THE AIR SCRUBBER. CALL 940-382-8554 OR VISIT US ONLINE AT FIX-A-C-DOT COM.
