If you're running into situations where local businesses are flirting with online advertising instead of buying your station (how foolish of them), you'll appreciate the insights in these two recent articles:
1) From The Correspondent, this warning that online advertising is poised to become the new "dot-com bubble."
2) From the U.K.'s Campaign Live, some insights from "Crushing It" entrepreneur and marketer, Gary Vaynerchuk, who has some good things to say about radio.
Enjoy!